Communications Theory Essays -- essays papers

Communications Theory Communications is that what binds the world. Even though it is easy to give a simple answer when asked what communications exactly is, it is difficult to explain it so that it is understood clearly. There is a lot you need to consider with it. There are different areas concerning communications and very diverse functions in this area. Through this research report we will have a glimpse in the world of communications and with it more knowledge and understanding about it. Corporate Communication Corporate communication exists of different fields, which together have the purpose to make an image and identity of a company and its product. Corporate communication is a management instrument that combines all forms of direct communication and gears them for one another. Reputation is very important. The first goal of corporate communication is to improve the reputation of a company. A corporate reputation is a cognitive representation of a company’s ability to meet the expectations of its stakeholders. A company benefits from a favourable reputation by becoming the first choice of customers, investors, suppliers and employees. A corporate reputation creates shareholder value, because it contributes in and of itself to the company’s competitive position. A company benefits from its reputation, because:  · It improves cash flows and profitability;  · It acts like a barrier that impedes rivalry;  · It provides a company an enhanced license to operate; and  · It raises a protective shield against downturns and crisis. A company which is specialised in corporate communication is for example: The Corporate Communication Centre. C.C.C. is a joint initiative of the Erasmus University (Rotterdam, The Netherlands) and the business community. The centre tries to co-ordinate all the communication activities within a company and gives advice on communication policies and the organisation of communication methods. C.C.C. also offers training in corporate communication, executive courses and in-company courses. Companies as Shell, Unilever, Compaq Computers and Ernst & Young have a good reputation. They are multinational enterprises. They need a good reputation to be the number one in their field. Especially Shell, because its product (fuel, gasoline) is bad for the environment. But by introducing Shell â€Å"Pura†... ...alled Visual Communications Quarterly.It is co-sponsored by the Viscom division (also a visual communication organisation) and the National Press Photographers. Bibliography: Resource list: The Media Institute www.media.org/ The Communication Research Center www.jou.ufl.edu/commres/crc.htm Association for education in journalism and Mass Communications www.facsnet.org.cgi-bin/New/facs/4149 Media History Monographs: quarterly online journal www.scripps.ohiou.edu/mediahistory CED: the Premier Magazine of Broadband Communication www.cedmagazine.com www.ivca.org www.viscom.apanet.org www.artic.edu www.herron.iupui.edu The Blake Agency http://www.blakeagency.com/ Anderson & associates http://www.prexperts.com/public_relations_dir45.htm The McRae Agency http://www.mcraeagency.com/ Who is in charge? Corporate communications or corporate marketing? A European survey amongst the top reputation leading companies Centre for corporate communications, mem institute at the university of St. Gallen, Switzerland working paper, 1999 Markus Will, Malte Probst and Thomas Schmidt The reputational Landscape 1997 vol 1 C. van Riel and C. Fombrun

Education and Transcendentalism Essay

Education is an important necessity that all people should have. Individuals need education for choosing their path in life and living on their own. People must possess the right knowledge and reason to do those things. Ralph Waldo Emerson and Tupac Shakur have both written articles with their views on education in the United States. Emerson’s â€Å"On Education† and Shakur’s â€Å"On the Topic of Education† have generally the same ideas. Emerson and Shakur convey their strong opinions about education to show that people should learn from their own experience and should not be learning unnecessary information. The best way to learn is from one’s own experiences. Learning from books is important; however, they don’t give an individual the full perspective of something. Emerson states, â€Å"This function of opening and feeding the human mind is not to be fulfilled by any mechanical or military method†¦ in education our common sense fails us, and we are continually trying costly machinery against nature† (Emerson). Individuals should be learning more from nature and personal experiences. This generation is too connected to technology to the point where people lose sight of the world around them. Nature gives one the knowledge they need. It makes it easier to learn when one visualizes and sees the world. Similar to Emerson, Shakur wrote that schools are â€Å"not getting us ready for today’s world†¦ that’s why the streets have taught me† (Shakur). Students generally don’t learn about life lessons in school. In other words, an individual gains the most knowledge from â€Å"the streets† or being outdoors and experiencing life through their own eyes. It is important to have book smarts but also street smarts and common sense. Without street smarts and common sense one will have a difficult time living on their own. A Transcendentalist theme that is similar to these ideas of Emerson and Shakur is valuing nature. Nature and the outside world give us knowledge that we can’t learn from books. Schools fail to teach students things that are truly important. Instead, they tend to repeat the same information. Shakur points out, â€Å"After you learn reading, writing, and arithmetic, that’s it. But what [teachers] tend to do is teach you reading, writing, and arithmetic, then teach you reading, writing, and arithmetic again, then again, just [making] it harder and harder† (Shakur). Once students learn the basics, they shouldn’t keep learning them over and over again. They should be learning other important things that exist in the world. Students should have classes for drugs and alcohol, crime, racism, and other important topics that exist in America. Shakur says, â€Å"I think it should be like college where you can go and take the classes that you want. I think that Elementary school should be that way, where they give you the classes you take, for the basics. And then Junior High School and High School should be the classes that you need, in order to choose your path† (Shakur). First, students beginning school should learn the basics. Then as they get older, students should learn the things that they need to help them decide what they want to do when they are on their own. But, schools today do not follow this method. Students should not be learning what they have already learned in the past. Basic information will always remain in individuals’ minds. In addition to not teaching the right and necessary information, teachers rely too much on memorization. Emerson states, â€Å"Nature loves analogies, but not repetitions† (Emerson). Learning comes from deep thought. Students should not be tested on their ability to memorize information. In most cases, memorizing information is not actual learning. Learning is acquiring knowledge not only through studying but also experience. Furthermore, nature learns in different ways rather than the same way. Therefore, students should not be learning things in the same way. They should be learning information in different perspectives. In other words, students should learn by reading, listening, visualizing, and experiencing to fully understand things. Emerson also said that students have â€Å"educated eyes in uneducated bodies† (Emerson). This means that students are not absorbing the information they are given. This information is being forced into the minds of students through reading books and listening to lectures that are usually boring and uninteresting. This is not the best way for students to learn. A Transcendentalist theme that is similar to these ideas is not only valuing nature but also simplifying one’s life. Simplifying one’s life is a theme because students should be learning only the things that they need and the things that will be useful to them later in life. Students should not acquire or possess unnecessary information just as people should not possess or be attached to unnecessary items. The minds of individuals should contain only the important things that will guide them through life. In â€Å"On Education† and â€Å"On the Topic of Education†, Emerson and Shakur express their opinion about school and education. Emerson believes that students should be learning more from nature and their own experiences. Also, memorizing information is not the proper way to learn because students don’t absorb the information well this way. Comparable to Emerson, Shakur believes that people gain the most knowledge when they are experiencing life and interacting with others. In addition, students shouldn’t be taught the same things repetitively but instead the significant things that will help them later in life. It is crucial that students are getting proper education. Most importantly, teachers have an obligation to help students obtain the necessary knowledge they need to succeed in life.

E Commerce Is A Win / Win For All Participants - 1569 Words

E-commerce is around company processes as well. E-commerce can be a win/win for all participants. It can be with regards to technological know-how integration. The net brings potential buyers and also vendors nearer together to exchange merchandise and also products and services. Resulting trades are and then built in electronic format and also shipped usually. You ll find several distinct circular layers in ecommerce, which help recognize the electricity exposed to today’s economic climate through the World-wide-web. The highlights of a good swap are purchase coordinating, settlement and also completion. Internet marketplaces are including exchanging blog posts where products alter ownership. B2B e-commerce passes through several inner company processes just before acknowledgement on the buy and sell. The ultimate electrical power and also by using the internet would be to increase the actual organization border by way of B2B integration to accomplish end-toend presence on th e whole commerce archipelago. The top businesses include with their finest companies, companions, and also buyers to produce a virtual super-corporation. This kind of prolonged organization results in major cut-throat advantages of many constituents and also boundaries in order to accessibility regarding new comers. Keywords: ECOMMERCE -Catalogue, shopping cart, secure payment – for Omega Electronics 3 ECOMMERCEShow MoreRelatedE Commerce And The Internet1060 Words   |  5 Pagestopic of e-commerce. The reason e-commerce interests me is I would like to find out how it relates to business in terms of importance, benefits, and influence. E-commerce is relative to my area of study because the goal for my future company will deal with providing services and content to customers via the internet. So what exactly does e-commerce mean? Let’s see how Merriam Webster’s online dictionary defines the word: â€Å"e–commerce noun e–com ·merce ˈē-ËÅ'kà ¤-(ËÅ')mÉ™rs Simple Definition of e–commerceRead MoreAdvantages of Amazon.com being the first mover in E-commerce.1276 Words   |  6 PagesE-commerce (electronic-commerce) refers to business over the Internet. With the growth of commerce on the Internet and the Web, e-commerce often refers to purchases from online stores on the Web, otherwise knows as e-commerce Web sites. The e-commerce marketplace is intensely and savagely competitive. Mellahi and Johnson (2000) noted that major sustainable competitive advantages are almost non-existent. That means that firms market advantage such as economies of scale are no longer enough to makeRead MoreEssay On Gst1414 Words   |  6 Pagesadded Tax to be implemented on a national level in India. GST will be an indirect tax at all the stages of production to bring about uniformity in the system. 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So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social MediaRead MoreAmazon.Com: the Brink of Bankruptcy2500 Words   |  10 PagesAmazon.com: The Brink of Bankruptcy Jeffrey Bezos, formerly a senior vice president for D. E. Shaw amp; Company, founded Amazon.com in 1994. D. E. Shaw is a Wall Street-based investment bank, and Mr. Bezoswas assigned to find good Internet companies in which to invest. During the summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized the vast potential of the Internet, and began putting together a list of Read MoreThe Sharing Economy, Why People Participate For Collaborative Consumption1723 Words   |  7 Pagesa paradigm shift because of the existence of the sharing economy, enabling individuals to gain employment in the rise of micro-entrepreneurship. The attractiveness of the sharing economy is that the sharing platforms can create a win-win situation for all the participants. There are a lot of benefits the sharing economy can bring, as well as on-demand access to goods and services, efficient utilization of idle inventory of resources across businesses, that leads to increasing employment, consumerismRead MoreAnalysis Of Amazon, Ebay And Alibaba s Different Feedback Systems773 Words   |  4 Pagesanalysis of Amazon, eBay and Alibaba’s different feedback systems, as well as identify the advantages of operating feedback systems which enable to promote the growth of the business. A feedback system is a critical factor in determining the success of e-business (Masclet and Penard, 2012). Feedback systems can also be called word-of-month communication which expresses customers’ perceptions and experiences after they receive the products from the marketplaces. Different marketplaces have its own feedbackRead MoreIndustrial Strucural Analysis Of E Commerce2014 Words   |  9 Pages Letter of Transmittal: From Muthuraman Tulasiram 76 kessels road Salisbury,Brisbane Qld-4107 Subject: INDUSTRIAL STRUCURAL ANALYSIS OF E-COMMERCE: The e-commerce market has changed the way business is functioning, whether in retail or business-to-business, locally or comprehensively. Before the Internet, accomplishment in retail was said to depend on area. Presently, the Internet is a worldwide commercial